The ulitimate run and ride planning tool for athletes. Pairing clean design and simple tools with Strava athlete activity data, the Route Builder offers athletes a ride and run planning tool unmatched by its competitors. Using anonymized activity data, the Route Builder can recommend the roads, trails, and paths runners and cyclists prefer. I spent a lot of time with paper prototypes and sketching to make sure the design of the Route Builder would work. The Route Builder release was extremely popular with users, with over 20,000 routes created in just three weeks!
UX Design & Product Management